Digital Marketing and CRM Management

Our client is an education agent enterprise based in New South Wales. It is dedicated to helping both domestic and international students in making an informed decision about their career path. The client requires support on establishing their presence and building their brand online.

Objective

  • Create a functional and attractive website for the business which will provide relevant information about their business profile, courses offered and other student services. The website shall also serve as a platform to acquire online inquiries from students.
  • Support the client in website hosting and maintenance, and integrate a CRM system into the website to manage generated leads.
  • Develop a digital marketing campaign to increase brand awareness and create leads for the business.

Approach

  • Understand the business, its nature and operations, target market and vision of the company.
  • Assess the existing marketing platforms of the business and its marketing requirements.
  • Study and provide a proposal of softwares and apps that will be used for website development and leads management.
  • Present a digital marketing plan based on the brief and execute upon approval.
  • Define Key Performance Indicators to measure the result of the campaign and integrate dashboard monitoring for the website.

Impact on Business

  • The business has launched its website in 2018 and received a significant number of inquiries through this platform.
  • The CRM system which was integrated into the website enabled the business to respond to real-time inquiries and provide assistance to students virtually. The system also provided them a workplace to process their leads and manage their students’ database.
  • A Facebook Ad Campaign was implemented and generated leads for the business.
Testimonial

May I begin by expressing my heartfelt thanks to PBO as the provider of outsourcing services to Prime Learning Centre from the time you set up the new website, to integrating the Zoho CRM to this website, to providing digital marketing on lead generation through Facebook and continually managing the content of our website since March 2018. I find the whole PBO Team very professional and accommodating in dealing with us and always on time in meeting our business needs. It is with no hesitation that I can recommend PBO to anyone who would require outsourcing services which prove to us to be cost-efficient. Again, thank you and more power to you.

rj garciaDigital Marketing and CRM Management